作品征集 | 向大師致敬—Mendini授權(quán)IP文創(chuàng)設(shè)計大賽

　　“Tributre to Mendini” Culture-Centered Product Design Contest

亞歷山德羅·門迪尼 Alessandro Mendini

于2019年2月18日辭世 享年87歲

Alessandro Mendini

Passed away on February 18, 2019, at the age of 87

　　意大利后現(xiàn)代主義設(shè)計之父，意大利國寶級設(shè)計師，再世達芬奇，少有的兼?zhèn)淅碚撆c實踐的建筑師，卓越的設(shè)計批評家，20世紀(jì)末意大利最有影響力設(shè)計師，設(shè)計界“老頑童”……

　　He had been known for many names: the father of Italian postmodern design, a renowned Italian designer, reincarnation of Da Vinci, the architect exceling at both perspective and practical designs, an outstanding design critic, the most influential Italian designer in the late 20th century, the “elderly child” of the design world…

　　橫跨多個設(shè)計領(lǐng)域，擁有多重身份的門迪尼，在傳奇的一生中創(chuàng)造了許許多多具有世界影響力的作品，從一只名叫“Anna”的開瓶器，到不斷更新的普魯斯特手扶椅、漢諾威的車站，再到格羅寧格博物館，獲得世人贊譽無數(shù)。

　　Mendini, who had diverse identities across multiple design fields, created countless world-renowned designs in his legendary life. Starting from his “Anna” bottle opener, to iterations of the Proust Chair, to the Tram Station Steintor in Hannover, Germany, and to the Groeninge Museum, Mendini had received numerous praises from the world.

　　門迪尼的一種堅持：做設(shè)計只用手繪。而他一直以詩人般的赤誠心對待設(shè)計，認為“設(shè)計就像詩歌一樣，更注重情感的表達”。如果只能選3個詞給門迪尼貼個“標(biāo)簽”，那么便是“叛逆、老頑童和傳奇”。

　　Mendini insisted on designing through sketching, and he had always taken a poetic approach to design, thinking “design is like poetry, which you have to pay attention to expressions and emotions”. If we were to choose three words to “label” Mendini, they would be “rebellious,” “an elderly child,” and “a legend”.

“致敬Mendini”文創(chuàng)產(chǎn)品設(shè)計大賽背景

“Tribute to Mendini” Culture-Centered Product Design Contest Background

　　這兩年，我們經(jīng)歷了太多次與世界各領(lǐng)域大師的告別，看著他們一個接一個的離去。有人說，這或許代表著一個時代的終結(jié)，曾由他們創(chuàng)造光芒的時代過去了，但他們留下了火種，讓下一代的我們繼續(xù)燃燒。同樣，隨著今年2月8日Mendini的離去，那把普魯斯特椅子或許再也不會更新。我們感謝他帶給我們?nèi)绱颂貏e的設(shè)計，后現(xiàn)代主義設(shè)計仍在影響著我們這一代。

　　In these past two years, we have experienced too many farewells with iconic people from various industries around the world. Some people say it represents the end of an era; the glowing era they created had passed, but the icons passed down their seeds to our generations. Similarly, with the passing of Mendini, the Proust Chair may never be redesigned again; yet we appreciate him for bringing us such a special creation, and the postmodern designs are still affecting our generations.

　　2019年3月，藝自在(杭州)文化公司與其簽訂了IP授權(quán)契約書并開展“向大師致敬”——Mendini授權(quán)IP文創(chuàng)設(shè)計大賽，讓大師的精神得以延伸。

　　On March 19th, Funner Art (Hangzhou) Co., ltd. signed an IP authorization contract for Mendini, and decided to launch “Tribute to Mendini” Culture-Centered Product Design Contest, extending the ethos of the designer.

Mendini授權(quán)IP主形象：

Main image for Mendini’s authorized IP:

Mendini授權(quán)IP色彩應(yīng)用示例：

The color scheme for Mendini’s authorized IP:

Mendini授權(quán)IP延展應(yīng)用示例：

Examples of further applications of Mendini’s IP:

專家評審團隊

Jury

Mr. Alessandro Guerriero

Founder of Studio Alchimia

Co-Founder of Domus Academy in Italy

Mendini’s long-term partner

Su Dan

Deputy Director of Tsinghua University Art Museum

Professor of Tsinghua University Academy of Fine Arts

Visiting Professor Of Domus Academy in Italy

Visiting Professor of Nuova Accademia di Belle Arti (NABA)

Member of International Institute of metaphysical Club

Zeng Hui

Deputy Director and Planning Director of Beijing International Design Week Organizing Committee

Guo Xi

CEO of Funner Art (Beijing) Co., ltd.

Rules

The contest is divided into product group and concept group.

-The product group is for physical products that can be put into mass-production

-The concept group is for perspective projects that cannot be mass-produced yet.

There are two categories: Everyday Creative Design and Unrestricted Design

生活類創(chuàng)意設(shè)計(Everyday Creative Design.)

　　緊扣“生活藝術(shù)化，藝術(shù)生活化”的主題方向，用創(chuàng)意設(shè)計提升生活品質(zhì)，設(shè)計產(chǎn)品涵蓋辦公用品(包括并不限于各種筆、筆記本、筆袋、文件袋、收納袋、電腦包、書包、桌面裁切版、桌面用品、鼠標(biāo)墊等)、家居用品(包括并不限于毛巾、紙巾、收納袋、床上用品、紙巾盒、各式杯子、杯墊等)、餐具、服飾首飾、運動休閑裝備、消費電子類產(chǎn)品等。注重Mendini此次授權(quán)IP的元素與生活用品的廣泛融合。

　　Adhering to the theme of “make everyday artsy, and make art everyday,” Participants should strive to use design to enhance the quality of life. Possible designs include office supplies (including but not limited to pens, notebooks, pencil cases, document bags, storage bags, computer bags, backpacks, cutting matts, table top objects, mouse pads, etc.), household items (including but not limited to towels, tissue, storage bags, bedding, tissue boxes, cups, and coasters, etc.), tableware, clothing, jewelry, sports equipment, consumer electronics, etc. Please focus on combining Mendini’s authorized IP design elements with daily products.

　　文創(chuàng)產(chǎn)品設(shè)計著眼于傳統(tǒng)文化與現(xiàn)代科技、藝術(shù)價值與實用功能、創(chuàng)意設(shè)計與市場需求相結(jié)合，注重傳統(tǒng)工藝、傳統(tǒng)材質(zhì)的創(chuàng)新設(shè)計，從而設(shè)計出更多符合現(xiàn)代審美需求的文化創(chuàng)意產(chǎn)品。參賽作品注重獨一性、獨創(chuàng)性、純粹性，應(yīng)有一定的前瞻性和先進性，不得與當(dāng)下市場中的產(chǎn)品同質(zhì)化，不得抄襲和復(fù)制。

　　Culture-centered product design focuses on combining traditional culture with modern technology, artistic value with practical functions, creative design with market demand. It also emphasizes on traditional crafts and the innovative uses of traditional materials, which lead to culture-centered designs that meet the standards of modern aesthetics. The entries should focus on its uniqueness and originality. They should be forward-thinking and different from products in the current market. Plagiarism is not tolerated.

　　自由創(chuàng)作(Unrestricted Design)

　　參賽者可超越本授權(quán)IP限制，以門迪尼的設(shè)計精神作為主題自由創(chuàng)作。

　　Participants can go beyond the authorized IP restrictions and create freely, with Mendini’s design philosophy in mind.

　　參賽者針對本賽事自行選擇類型進行創(chuàng)作生活類創(chuàng)意設(shè)計，每個參賽作品僅限報一個類別，同時按產(chǎn)業(yè)設(shè)計或概念設(shè)計進行不同方向選擇。參賽作品可以單位或個人名義進行申報。

　　所有參賽作品應(yīng)為原創(chuàng)設(shè)計，已參加過各類評審和各類競賽并獲獎的作品以及曾經(jīng)發(fā)表過的作品不得參賽，其作品帶來的其他知識產(chǎn)權(quán)糾紛由參賽者自行承擔(dān)。

　　獲獎作品恕不退還，請參賽者自留備份。

　　所有參賽作品均視為作者同意主辦方可將其用于展覽展示展出;參賽作品均有機會參加“北京國際設(shè)計周”及其他展覽。

　　參加競賽的個人或團隊?wèi)?yīng)遵守賽事規(guī)則及其它相關(guān)要求，主辦方對賽事規(guī)則具有最終解釋權(quán)。

　　 Participants should choose a category to create an innovative design. Each entry can only be submitted to one category, with the choice of being in either product group or concept group. Entries may be from individuals or from groups.

　　All entries must be original works. Designs must not have received any award, been published, nor participated in other competitions. Participants are responsible for intellectual property disputes brought by their works.

　　Please make backups of your works, for the winning entries will not be returned.

　　The organizer has permission to exhibit the submitted works. The entries have the opportunity to participate in the Beijing International Design Week, along with other exhibitions.

　　Individuals or teams participating in the competition shall abide by the rules of the contest and other relevant requirements. The organizer has the rights to the final interpretation of the rules of the competition.

　　競賽時間表及報名及提稿方式(Contest Timeline and Submission Method)

　　競賽時間安排：(Timeline)

　　報名截止日期：2019年6月15日;

　　設(shè)計截稿日期：2019年6月25日：

　　主辦方將于2019年8月20日前完成合同簽署及部分產(chǎn)品或樣品的生產(chǎn);

　　競賽成果參加北京國際設(shè)計周：2019年9月;

　　June 15, 2019: Registration Period ends;

　　June 25, 2019: Project Submission Period ends;

　　The organizer will complete contract signing and production of some products or samples by August 20, 2019;

　　September, 2019: selected entries participate in Beijing International Design Week;

　　報名及提稿方式：(Registration and Submission)

　　報名方式：(Registration Method)

　　報名請識別二維碼填寫相相關(guān)信息;

　　Please scan the QR code below and fill in your information;

　　或點擊鏈接：https://www.wenjuan.com/s/fuiMNjM/

　　(or click the link: registration information)

報名通過審核后，主辦方將通過zizaifun@163.com郵箱向參賽者發(fā)送文件：包括并不限于競賽邀請函、參賽編碼、保密協(xié)議、門迪尼相關(guān)設(shè)計資料;報名時請務(wù)必正確填寫電子郵件。

　　After the registration is approved, the organizer will email further documents to the contestants through zizaifun@163.com: including but not limited to Contest Invitation Letter, Entry Code, Confidentiality Agreement, and Mendini related design materials; please make sure to fill in your correct email during registration.

　　提稿方式：(Submission method)

　　參賽者應(yīng)于2019年6月25日前，作品打包以“Mendini競賽”作為郵件題目關(guān)鍵字，提交至郵箱zizaifun@163.com，其中保密協(xié)議應(yīng)下載簽字并掃描加入文件包，否則作品無效;

　　Participants should email their designs to zizaifun@163.com titled as “Mendini Contest” by June 25, 2019. Make sure to download, sign, and include the Confidentiality Agreement. Failing to do so will result in disqualification of your entry.

　　如有實物作品(或模型)須寄至：北京市朝陽區(qū)建國門外大街一號國貿(mào)共享際首層L1008“范ER”矯先生13511355863(非咨詢電話，咨詢請發(fā)郵件)

　　If there are physical works (or models), they should be mailed to:

　　Mr. Jiao +8613511355863

　　(this number is not for calling; please email us instead if you have any questions)

　　Funner Art, L1008, 5Lmeet

　　No.1 Jianguomenwai Avenue, ChaoyangDistrict, Beijing, P.R.China

　　 如需進一步咨詢請發(fā)郵件至zizaifun@163.com，郵件題目請注明“Mendini競賽咨詢”。

　　For further enquiries, please send an email to zizaifun@163.com, and use “Mendini Competition Consultation” as the title.

　　參賽報名作品電子文檔格式要求：

　　Requirements for digital submissions:

　　報送材料包括以下內(nèi)容：

　?、僮髌氛掌娮游募?300dpi，A3紙尺寸大小)。

　?、谧髌返怯洷黼娮訖n1份，應(yīng)注明參賽編碼、作品名稱、作品材質(zhì)、創(chuàng)作時間、作品尺寸(長×寬×高cm);不得出現(xiàn)姓名等個人信息。

　?、蹍①愖髌返脑O(shè)計說明，包括設(shè)計意圖、創(chuàng)作理念、市場應(yīng)用前景等。設(shè)計說明應(yīng)圖文并茂，有一定的版式設(shè)計。

　?、軈⒓由铑悇?chuàng)意設(shè)計競賽的選中作品會立刻投入生產(chǎn)，根據(jù)不同品類，稿件要求應(yīng)該能達到加工、生產(chǎn)的需求，不限于實物模型、效果圖、設(shè)計矢量圖紙(含尺寸)等;如該品類作品無法完成生產(chǎn)，稿件視為無效。

　　The submission material should include the following contents:

　?、佟hotos of your design (300dpi, A3 size page)

　?、凇ntry Registration Form, which should indicate the Entry Code, title of work, materials, date, size (length x width x height cm); do not include any personal information, including names.

　?、邸esign description of the entry, including your design intent and market application prospects. The design description should include both images and texts, with a considered layout.

　?、堋he selected works in the Everyday Creative Design category will be put into production immediately. The submitted entries should meet the requirements and standards for processing and production, but note that the submissions are not limited to only physical models, renderings, and technical drawings (including dimensions). If the design cannot be put into production, the submission will be considered invalid.

　　參賽作品照片要求多角度、有參照物、能體現(xiàn)作品原貌，并標(biāo)注作品尺寸(長×寬×高cm)，照片電子文件統(tǒng)一為JPG格式，300dpi，A3紙尺寸大小，不超過5M。

　　Photographs of the entries need to have multiple angles, scale references, and the dimensions of the work (length x width x height cm). The electronic files are in JPG format, 300 dpi, A3 size page, and no larger than 5M.

　　組合作品中，請注明各單件作品的尺寸、材質(zhì)等信息。

　　For designs with multiple components, please specify the size and material for each individual piece.

　　參展作品原作或模型需定制良好材質(zhì)的外包裝箱，要求堅固，便于搬運，貼統(tǒng)一標(biāo)簽(參賽編碼)。

　　The products or models need to have a solid wood packaging box, which is sturdy, easy to handle, and affixed with a label (Entry Code).

　　獎項設(shè)置(Prizes)：

　　一等獎一名，獎金50000元，頒發(fā)證書;

　　二等獎兩名，獎金20000元，頒發(fā)證書;

　　三等獎三名，獎金5000元，頒發(fā)證書;

　　優(yōu)秀獎若干，頒發(fā)證書。

　　one winning project, with prizes of 50,000 yuan and a certificate;

　　two second places, with prizes of 20,000 yuan and a certificate;

　　three third places, with prizes of 5,000 yuan and a certificate;

　　multiple excelling projects, with a certificate.

　　版稅：

　　本次競賽由主辦方選中生產(chǎn)銷售作品，作者可獲得產(chǎn)品銷售合約價的10%作為版稅。

　　Royalty

　　From the competition, the organizer will select designs to put into production, and the designer will obtain 10% of contract price as royalties.

　　署名及推廣：

　　本次競賽由主辦方選中生產(chǎn)銷售作品，將有機會在產(chǎn)品包裝上以“向大師致敬 Mendini x ***”的字樣出現(xiàn)設(shè)計師署名(“***”為設(shè)計師的署名);

　　本次競賽參加作品均有機會署名參加藝自在(杭州)文化有限公司主辦或參與的國際國內(nèi)設(shè)計、藝術(shù)展覽、博覽會等。

　　Signing and Publication:

　　The selected works in production will have the opportunity to present the designer’s signature on the product packaging, in the form of “Tribute to Mendini x *designer’s name*”

　　Entries to this competition have the opportunity to participate in design shows and art exhibitions internationally and domestically that Funner Art (Hangzhou) Co., ltd. host or participate in.

　　關(guān)于Mendini的授權(quán)IP的版權(quán)保護及保密承諾：

　　本次競賽所涉及的有關(guān)Mr. Allessandro Mendini (亞歷山德羅 門迪尼)的設(shè)計形象、圖案等所有內(nèi)容，均經(jīng)過作者授權(quán)，受國際版權(quán)及中國相關(guān)法律保護，藝自在(杭州)文化有限公司擁有其全球開發(fā)權(quán)。該內(nèi)容僅限參賽者用于本次競賽，參賽者不得在任何其他情況下使用該內(nèi)容(包括含有該內(nèi)容的參賽作品不得在其他任何情況下使用)。

　　由大賽組織者發(fā)出的AI文件，參賽者均有義務(wù)保密，不得外傳;通過大賽組織者發(fā)出的鏈接報名成功，即視為同意、簽署并遵守本保密協(xié)議。

 Confidentiality and Copyright Protection for Mendini’s Authorized IP

　　All content related to Mr. Allessandro Mendini’s designs, images, and patterns in this competition are authorized by the authors, protected by Chinese and International Copyright Laws, and Funner Art (Hangzhou) Co., ltd. has their global development rights. The content is for use in this competition by the participants only. Participants cannot use the content in any other circumstances (including using the entries containing the content).

　　The Illustrator documents issued by the competition organizer are confidential and shall not be circulated. If the registration is successful through the link provided by the organizer, the participants are deemed to consent to, sign, and comply with this confidentiality agreement.

　　主辦單位：匠藝空間·藝自在(杭州)文化有限公司

　　協(xié)辦單位：北京匠心智造文化發(fā)展有限公司

　　指導(dǎo)單位：杭州市富陽區(qū)文化創(chuàng)意產(chǎn)業(yè)辦公室

　　Organizer: Funner Art (Hangzhou) Culture Co, Ltd.

　　Co-Organizer: Beijing Wisdom of Hearts and Crafts Co, Ltd.

　　Director: Cultural and Creative Industries Office of Fuyang,Hanzhou

　　藝自在(杭州)文化有限公司簡介

　　Funner Art Background

　　藝自在創(chuàng)造都市人向往和追求的心靈家園。以藝術(shù)為核心，結(jié)合文化、時尚、娛樂等資源，針對商業(yè)項目和區(qū)域發(fā)展進行策劃、設(shè)計、投資、建設(shè)、運營及管理，打造集藝術(shù)展覽、藝術(shù)顧問、藝術(shù)商業(yè)平臺和藝術(shù)及衍生品代理為一體的藝術(shù)全產(chǎn)業(yè)鏈，在藝術(shù)主題商業(yè)和藝術(shù)文化旅游中體驗個性、自在、有品位的生活。

　　Funner Art sets to create the spiritual homes that urban people pursue and yearn for. We focus on art as our core value, combining with culture, fashion, and entertainment. We plan, design, invest, build, operate, and manage commercial and regional development projects. As an integrated art industry chain combining art exhibitions, art consultancy, art business platforms, and art derivative agency, we provide a unique, free, and quality lifestyle through art commercial and culture-centered tourism.